Ultimate CFO Honoree – Michele Baum

Our Own Ultimate CFO Honoree, Michele Baum


Michele Baum’s career with Raven Transport began 18 years ago. At the time, Raven was a small “over-the-road” transportation company, and Baum was tasked with overseeing a five-person executive management team. Under Baum’s leadership, Raven has grown significantly and now ranks among the top 220 truckload carriers in the country, producing $90 million in annual revenue.
The financial controls put in place by Baum during those early years certainly laid the groundwork for Raven’s nearly two decades of consistent growth. “I came to work [at Raven] with no job description, no former employee to follow in their footsteps,” Baum says. “My computer was totally blank … we built and designed our business from the ground up. Every spreadsheet, every job description, every internal control was developed by our management team and refined over the years.”
Baum has instilled a collaborative spirit at Raven that helped the company weather all the economic challenges a growing company could face during that time period, including one of the most significant recessions in history. “We have a very unique team as most of our non-driving associates have been with Raven for 10 plus years and our management team averages 18 years together,” Baum says. “Not many companies can say they have employee longevity like Raven.”
Baum says that she’s tried to keep her company up to speed on fast-changing industry trends and processes, incorporating new technologies and throughout the organization. And while the transportation industry can feel like a boys’ club, Baum’s been able to achieve great success, using her leadership qualities to inspire those around her. “Being successful in life means giving back and mentoring the next generation,” she says. “[The transportation industry] is a tough male-dominated industry and women have not always been welcomed and accepted … I would like to encourage and inspire women coming into the transportation industry to believe in themselves.”

Happy Memorial Day

Today we honor the brave men and women who died while defending this great country. We honor these heroes every day for their sacrifice to secure our freedom. Take a moment this Memorial Day to reflect on our valiant military service members who paid the ultimate price and never made it home. To all members of the United States Armed Services, past and present, on behalf of the Raven Transport organization, thank you for your service.


Boy Scouts Visit Raven

There are more than 135 merit badges in the Boy Scouts of American organization and members from Troop 821 visited Raven’s home office this week to work on their Truck Transportation badge. The visit arrangements were made by Susan Sontag.

The merit badge process is no simple task. It requires research into the specific subject by visiting libraries, reading the merit badge pamphlet and speaking with experts on the subject. Members are expected to meet the requirements as stated in the pamphlet and show or demonstrate that they know the subject.

The visit started with a guided tour of the facility by David Teichert, several ‘in-cab’ seating’s in road tractors by Mike McDaniel who concluded with a ‘show and tell” presentation of the LNG gas tank. Doug Jennings picked up the visit explaining the general organization of Raven. He shared quality time reminiscing on his scouting days and his achievements while in the organization.

Finally, John Hansell finished the tour by explaining hours of service, federal regulations and hazmat, almost putting the entire troop to sleep with his exciting information.

Ms. Sontag passed out some tokens of appreciation at the tours conclusion and reflected that it was a good experience for the Boy Scouts as well as the employees of Raven.

Let Us Honor Our Veterans


On Veterans Day we honor all who answered the call to service.  Soldiers and Sailors, young and old, all of whom fought for home.  Brave and bold, some have lived, while others have died, ALL of them deserve our pride.  We’re proud of all military members, present and past, who kept thinking of red, white and blue.  They fought for us and our rights, they fought through many days and nights and though we may not know each name, we THANK ALL VETERANS just the same.

So, let us show our pride and thankfulness by wearing something that represents your favorite branch of service or if you don’t have a favorite, wear a green shirt to show ALL our Raven Veterans that we care about what they do or did, to keep our country free.


For our driving force, we have placed $25.00 on the card of every veteran to show our appreciation.  When you speak to these veterans, please be sure to thank them for their service. Let us not forget the sacrifice that the families of these brave souls endure and be sure to thank them as well.

Charity Committee


Raven Transport partnered with area companies, organizations and schools to battle hunger in the community. We came together as ONE to package over 900,000 nutritious meals for children and families in need. This year’s goal is to pack one million meals for distribution to local food pantries, mission homes and backpack programs throughout the First Coast. We have packaged 2,480,204 meals to date.

Charity Committee
Members of our Raven Charity Committee joined hundreds of volunteers Saturday morning, November 5th. They cupped, stuffed, sifted, measured, sacked, sealed, packaged and taped to reach our individual table goal ~ 25 boxes of 28 packages. A total of 4,200 meals to hungry and grateful families. Raven is proud to be serving the community.